Premium Domain Name Auction

What this is about

1 and 2 character second level domain names are quite rare and are highly sought as premium names. These names which were previously restricted by policy (for nearly two decades) are becoming available immediately through auction.
Relaxation of the policies related to restriction of strings (such as 1 and 2 character domain names) by Top Level Domain (TLD) registries has become the common practice. The registry has determined that there are not any security related issues which might arise from releasing these names, and has also indicated that the fair means of allocation of these names was best performed through auctioning them. As result, this TLD is relaxing the registry policy which relates to restricted second level strings, and are immediately releasing these through a premium name process.
This is not unlike opening a wine cellar and discovering a treasure trove of vintage aged wines, or the immediate availability of prime location land that has been unused and is zoned for immediate use. These names have fantastic intrinsic value due to being simple to type and memorable, but are also unused and come with no history.

Divido holds the privilege of this rare opportunity to auction the allocation of previously reserved names.

Some background on the policy

This ccTLD registry was established in 1997.
Yes, it has been that long.
At that point time, 1 and 2 character domain names were restricted by registry policy. The registry established the most stable, reliable, and secure means of operation. This included establishing registry policies for this TLD related to the 1 and 2 character strings that were based upon the common practices of the time in other TLDs.
Times have changed, and it is a very safe statement to say that the Internet has experienced some evolution in the times since. The majority of other popular TLDs have relaxed their restrictions on 1 and 2 character domains being held from general registration, and in doing so, delegations of those names have introduced no security or stability issues.
The massive number of requests received by the registry for these names has driven a reconsideration of the policy as to if it reflects current common standard practice, and the registry determined that relaxing the restrictions would work, but the allocation model had to be fair and equitable. Auction would be a means to ensure that this happens.

When?

Starting January 21, 2014 batches of these names will begin to be released into auctions. Popularity and other factors will determine the order in which names are released. The more interest in a specific name, the higher the priority that name will have and the earlier its release.

How do I get the name(s) I want?

If you have an interest in a name, make an offer. This is a domain auction, with the highest qualifying offer being the allocation model. Domains that have offers will be the candidates for auction. The highest offer could certainly win the domain.

Why?

The registry has, over the course of nearly 20 years, received numerous requests where users were asking about possibility to purchase domain names - but those names were at the time blocked by policy and not open to registration. Reviewing the policy, it was decided to relax the restriction and release many blocked domains and make them available through some manner that would be fair and equitable.

The fairest way to offer you these domains was determined to be via an auction site where users can place their offers. The registry selected Divido Limited as the exclusive auction provider, and the process began.

For whom?

Because of the scarcity of 1-2 character domains, especially under a two character ccTLD, the registry gets very frequent requests for these names. Existing name holders within the TLD might wish to create a special, shorter version of their URL for social media, we also get many requests from domain investors, business owners, startups, guys with an idea.

But, most importantly YOU. The name could be yours. The highest offer on a name could certainly be the registrant.

What next?

It is really simple. Create a profile, and start making offers.
After you win an auction (and pay) your domain will be registered for you for one year. You can administer your domain using standard interface available on registry's home page.